In recent years, agribusiness has shown to be one of the strong arms of Brazil and today is one of the most solid and profitable sectors to invest in the country. In this scenario, events have become a door for big brands to update the market with their products, technologies and trends.
According to data from the Brazilian Association of Event Promoters (Abrape), last year the event market grew 400%, compared to 2020, moving about R$ 75.4 billion in consumption and generating R$ 4.65 billion in federal taxes. Responsible for about 4.32% of the national GDP (Gross Domestic Product) in 2022, the sector still generated more than 2 million jobs during the year. Also according to the association, the main agricultural fairs in the country generate about R$ 25.4 billion per year.